This year has been a good year. I have learned so many different things, but package design stuck out the most to me. There is an entire world of package design. The good, the bad, and the simply not able to function. The most valuable thing I have taught myself when dealing with good design in the packaging world is to never over think it. Simple always sells. For example, take a look at Methods latest package design for their green cleaning products.
These products are sleek. They are ready to be bought by the buyer. The packaging is so nice that most people will see the Method brand over the other brands simply because the other brand’s packaging is so over worked. Thick strokes over contrasting colors don’t sell anymore. People don’t want to have to look at terrible color schemes. If the buyer has the money, they are more likely to buy Methods brand.
In this regard, there are a lot of good package designs for the lower class buyer. These buyers do not typically care what their product looks like, or what it comes in. These package designs can range from terrible all the way around, to perfect in every way. For example, the Coca-Cola can has the best script font you will ever find on anything. The color scheme works, and they always have the drinker/buyer in mind. This product flies off the shelf.
Another good example is the Hershey’s Chocolate Bar. It works in every way. People want a consistent product that delivers an easy way to consume it. Most people buy a chocolate bar as a snack. They don’t necessarily want all of it, so Hershey’s has scored the bar in a grid like fashion and wrapped it in foil so that you can easily share, and save the chocolate for later. The packaging is simply elegant.
If package design interests you, you can check out the blogs I am always looking at. They always have the latest packaging design trends at your grasp from around the globe.