I just got back from Ad:Tech New York, and I must say that despite the aftermath of Hurricane Sandy, the show had a great turn out and was full of business opportunities.
As most of you know, I work full-time outside of Helium as Creative Director of Guppy Media here in Seattle. Guppy went to NY to exhibit at the show, and we even rented our own booth. Outside of Ad:Tech, it was exhilirating to be in New York.
The city is alive with an amazing energy and there is inspiration everywhere. The people of New York’s attitude in general and about hurricane Sandy was incredibly inspiring. They have a pick up and move on attitude that seems to be automatically instilled in them from birth. Even at the show, people worked all night to make sure the show kept moving despite the flooding. People even had signs that read “Our booth was flooded by Sandy..” and other apologies for Sandy-related mayhem.
Although the hurricane left some still-visible evidence of it’s destruction, the show still had to move forward, as did the shopping. Everyone I passed on the street had their own look and personal style and it was really refreshing to see. I feel motivated and reinvigorated after seeing a city with so much drive.
Peep out my Instagram for more photos from my trip which I’m still adding bit by bit!